In parallel with the exhibits program, we design and implement an aggressive attendance promotion program. Develop attendance promotion program, budget and timeline Development of the marketing message to be carried throughout all promotional materials Development of on-the-floor traffic building activities Determine ad placement schedules Coordinate trade out program with trade publications Coordination of mailing list building activities including solicitation of exhibit databases and merge/purge master list Coordination of attendance promotion materials for direct mail, advertising and electronic media Management of all attendee registration materials including Planning Guide, confirmations and email communications